With Persian and Nigerian roots, the self-taught director, and stills-photographer was born and raised on the Swedish west coast in the city of Gothenburg. The more obvious passion for football, later on had to make space for the passion of creating imagery. Since then faramarz has been directing films for global brands like H&M, Asics, Volvo, Universal Music & Hasselblad. His genuine interest in people and life around him, make him strive to capture life and cultures in an effortless way, combining art and commerce; no matter if it’s on the streets of cape town, or backstage in a studio in Stockholm. He’s a person who loves collaborating with other dreamers, and puts a lot of emphasis on working with teams of people with different experiences, as well as cultural and ethnical backgrounds.