Nike — Makena: Dream Further

Nike was about to embark on its largest ever female led campaign for the Women’s World Cup. W+K tapped STADIUM to tell the behind the scenes story of the commercial, and the incredible little girl Makena who starred in it. This was the biggest spot Nike had ever done for Women’s Soccer. Our challenge was to find a way to make sure the story lived beyond the broadcast commercial. Believing this story would be told best by a woman, we tapped a first-time female director. Then we paired her with a skeleton crew of just six, so they could shoot seamlessly around the main production. Dream further became a global hit, outperforming the original spot on social, with over 2.5 million views. 

Agency
Wieden + Kennedy
capabilities

Creative, Post, Production, Social

Director
Monroe Alvarez

Due to her years in front of the camera, Monroe has a unique advantage in capturing a model in a way most can not. She is able to connect with her subjects and make them feel comfortable and true to their nature.