Nike — Play New / Dylan

When Nike brought their “Play New” campaign to STADIUM, we were tasked with creating a series of protagonist stories across the globe. Shooting two in LA and one in London, we made each film come to fruition with less than one business week of pre-production. “They are always ready, which is key on Nike,” Jake Grand, Wieden + Kennedy EP says. When Nike came to us we quickly assembled a strong and nimble team and delivered three high-energy spots that ooze personality and production design, demonstrating our ability to move quickly without creative concessions.

Agency
Wieden + Kennedy
capabilities

Production, Post, Photography

Director
Giorgio Bruni

Giorgio Bruni started his career shooting visceral, modern music videos, honing his talent for storytelling early on. His innate ability to create raw and intimate human portraits alongside breathtakingly well-crafted imagery got him shortlisted for Best New Director at the 2012 UKMVA’s.