Helming the creative from A to Z, we developed an ad surrounding the aspiration between where you are and where you can be while selling your car with Carvana. The two spots shot over the course of three days were designed to efficiently bridge production and post-production. This was executed by shooting on Masterbuilt Lenses for precise framings and presenting them with a clean split screen in the edit, all the while maintaining a classic 35mm cinematic feel.