Vans — Comfy Cash

You can’t be creative if you’re not comfortable. Through 6 incredible films, STADIUM followed six unique micro-influencers to explore how Vans ‘Comfycush’ shoes allowed them to be their most authentic and comfortable selves. The films were a huge hit on Instagram and were used for visual merchandising in Vans and Footlocker stores all across Europe, bringing a new and authentic artistic expression of Vans.

Agency
STADIUM
capabilities

Creative, Production, Photography, Visual Merchandising, Post

Director
Giorgio Bruni

Giorgio Bruni started his career shooting visceral, modern music videos, honing his talent for storytelling early on. His innate ability to create raw and intimate human portraits alongside breathtakingly well-crafted imagery got him shortlisted for Best New Director at the 2012 UKMVA’s.