Samsung — Old Friend

"Do what you can't", Samsung declared, and so that's exactly what we did. To help kick start conversations around the highly anticipated Samsung Galaxy X 10, we created a film as enjoyable to watch as the phone is to use. This visual merchandising was subsequently played in Samsung retailers across the globe.

Publicis Sapient

Production, Post

Samy Mosher

Samy Mosher is a director based in Los Angeles. Born in London to an Indonesian dentist and an American journalist, Samy was raised in England, Tokyo and LA. He’s a self–proclaimed “global citizen,” which has always guided and inspired his work. No boundaries or borders.