To commemorate 25 years of Pokémon, we collaborated with Capitol Records and the Universal Music Group to bring to life three films featuring four artists — Vince Staples, Mabel, Cyn, Zhu — each of whom was paired with an animated friend from the Pokémon franchise. The films were a rewarding collaboration between our LA and London offices, garnering over a million unique views on social platforms within the first 24 hours of being posted.