Pokémon x Capitol Records — Vince Staples

To commemorate 25 years of Pokémon, we collaborated with Capitol Records and the Universal Music Group to bring to life three films featuring four artists — Vince Staples, Mabel, Cyn, Zhu — each of whom was paired with an animated friend from the Pokémon franchise. The films were a rewarding collaboration between our LA and London offices, garnering over a million unique views on social platforms within the first 24 hours of being posted.

Capitol Records

Creative, Production, Post

Eric Maldin

Eric is a director/photographer who got his start in post production, crafting live content narrative. He brings those same storytelling chops to his directing approach. With a style that the kids might describe as IRL, Eric’s work exhibits a vitality that keeps our partners on their heels.