Nike — Play New: Flex

When Nike brought their “Play New” campaign to STADIUM, we were tasked with creating a series of protagonist stories across the globe. Shooting two in LA and one in London, we made each film come to fruition with less than one business week of pre-production.  “They are always ready, which is key on Nike,” Jake Grand, Wieden + Kennedy EP says. When Nike said jump we said how high and delivered three high-energy spots that ooze personality and production design, demonstrating our ability to move quickly without creative concessions.

Agency
W+K
capabilities

Production, Post, Photography,

Director
Samy Mosher

Raised amidst the cultural melting pots of London, Tokyo, and Los Angeles, Samy's unique perspective transcends geographical boundaries and cinematic genres. His dynamic cinematography and energetic edits are signature hallmarks, yet it is his innate understanding of the human narrative that truly sets him apart. With a remarkable ability to weave tales from fleeting glances and to distill raw emotion from every frame, each of his projects resonates with depth, authenticity, and a touch of humanity.His signature blend of high-end cinematic flair with grounded visuals has made him a sought-after name in fashion, lifestyle, and portrait-based projects. As the visionary founder and partner of STADIUM, Samy not only showcases his wealth of industry experience but also stands as a testament to the art of visual storytelling.