Fender — New Player

To encourage new players of all backgrounds to take a swing, we developed top-to-bottom creative and production for Fender’s "New Player" campaign. From conception to casting to edit, we ensured the project was imbued with both a nostalgic and contemporary look and feel. The result is a kinetic spot from Louis Browne, a former rock star himself, that taps into those greener markets.


Creative, Production, Post, Photography

Louis Browne

Louis Browne has been a photographer and director for over 5 years, working alongside some of the biggest music talent in the world such as Billie Eilish, J Balvin and Ellie Goulding. Particular highlights are his role in chart-topping album campaigns for both Mumford and Sons and Aitch, where his portraits were seen on billboards all over the UK and US.

In the brand space, Louis has shot for Mercedes-Benz, Nike, T-Mobile and Calvin Klein, along with directing commercial spots for Equinox, Adidas and superstar DJ duo, Dimitri Vegas & Like Mike.

Born in London, but now based in the US, Louis aims to infuse the grittiness of British style with the energy and class of New York, offering a unique eye that keeps audiences excited.