Adidas — Infinite Play

Ahead of launching their new Infinite Play service, Adidas came to us to start drumming up interest and getting the conversation started. We delivered a manifesto film that swept around the world along with an Instagram story and bespoke social content to provide context, engage fans, and turn eyeballs into sign-ups.

Agency
Adidas Creative Group
capabilities

Creative, Photography, Post, Production

Director
Giorgio Bruni

Giorgio Bruni started his career shooting visceral, modern music videos, honing his talent for storytelling early on. His innate ability to create raw and intimate human portraits alongside breathtakingly well-crafted imagery got him shortlisted for Best New Director at the 2012 UKMVA’s.