We’re always excited when Guess calls with a new project idea. It’s even more appealing when a vintage muscle car, the LA skyline, and Sports Illustrated swimsuit model Samantha Hoopes are thrown into the mix.

Our window of shooting was small, and although the concept was quite simple, the execution of each shot was key. The end product was seen in various digital formats including being shown in every New York and Las Vegas taxi.

B.T.S. photos by Jason Ward