Sweatpants Media asked STADIUM director Eric Maldin to take part in a lifestyle project featuring Social Distortion’s lead singer Mike Ness for the apparel brand Red Kap. We followed Ness from the studio to his boxing gym, and up the coast in his vintage Ford. The final piece explored Ness’ early childhood influences, and stresses the importance of heritage and craftsmanship. Everything Mike Ness does, he puts his heart and soul into, a sentiment we can relate to.
Production Partner: Sweatpants Media
Agency: Blue C Advertising