We had the pleasure of producing the music video for Matoma's hit song with Becky Hill, False Alarm. Check out what Promonews had to say about the clip and some stills from production below:
'The X-Men-esque storyline uses fire as a very literal visual here lifted straight from the lyrics of the chorus. It's implemented with great effect - for the first half of the video you've no real idea that anything out of the ordinary is taking place. It's a gorgeous looking video, full of magic hour shots in the desert, and fairground fun.
It all feels like familiar territory until we sit down in what looks like an interrogation room with a doctor, and that's when the fire starts.
I'm a big fan of a bait-and-switch narrative and Samy Mosher implements it here brilliantly.'
Music Video Commissioner: Sam Seager
Director: Samy Mosher
DP: Eric Maldin
Editor: Niles Howard
Production Company: STADIUM